摘要：The article explores some of the important features of pre-Qin Chinese rhetoric and challenges it poses to traditional Western rhetoric,with the former being seen as harmonic or self-effacing for its purpose and paradoxical for its epistemological *** author does not intend to suggest that the Chinese tradition is the right path to rhetoric,but at least it points to an alternative to approaching this language art as defined by Aristotle.

摘要：This paper made a comparison of Cicero’s rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s *** paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus ***’s magnitudo originated in Cicero’s ***,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.

摘要：With the development of the rhetoric study from the origins in ancient Athens and The rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that *** the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing *** World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic *** author analyzed the rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.