摘要：The main focus of this paper is the analysis on how social business recent management proposals fit to a media/journalistic business environment. The discussion was based on three research questions focusing on： the drivers and the constraints of disruption innovation strategies; the adequate social business design framework to promote innovation; and an evaluation over the practices/experiences related to disruption, innovation, and creativity in journalistic businesses. A conceptual framework the Latour/Law Actor-Network Theory （ANT） has been taken as. Six possible dimensions of action to make this framework valuable some successful practices have also been identified, and in this paper the authors view over these concepts. The main conclusion goes through the understanding of journalistic culture and legitimacy embedded for centuries over society, and to change this will depend on multiple enablers.