摘要：Based on Grice＇s cooperative principle, Brown and Levinson＇s politeness strategy, Leech put forward his politeness principle, which serves as a pragmatic principle in daily interpersonal and business communication. tourism advertisements, as a means of business communication, have a close relationship with politeness principle. This paper, tram the perspective of the six maxims of politeness principle, analyzes and explores their application to English tourism advertisements and discusses the role of politeness principle in English tourism advertisements.

摘要：Taking Yangping Village,Quyang County,Hebei Province for an example,folk culture tourism in rural areas of Quyang County was analyzed,on the basis of which advantages were pointed out as rich tourist resources,excellent location,already-developed tourism industry,and also disadvantages as poor road landscaping,serious environment pollution,shortage of high-quality talents,and inadequate development of small *** view of this,corresponding principles and development strategies were proposed to supervise the folk culture tourism in rural areas,such as interaction of commerce and tourism,culture-based,dynamic participation,systematic planning,all-round consideration and so *** for Yangping Village,key construction projects were discussed from the perspectives of environment construction,design of recreational zone in Shigang Carvings Park,design of functional zone on Huangshi Plaza,design of rural tourist commodities,so as to provide useful references for the development of folk culture tourist resources in China.

摘要：The participation of ethnic minority communities in the development of local tourism is usual y based on the family unit. Senior citizens can not only provide labor services within their reach, but inherit and defend local culture and landscape, playing an important social role. Their living conditions are tied to the rest of the family, and affect the sustainability of the entire community. Through field visits to ethnic minority communities in Wolong National Nature Reserve in Sichuan, authors of the paper summarized the status and problems of elderly people's participation in tourism development, and put forward specific suggestions.

摘要：The study of tourism destination images is of great significance in the tourism *** user-generated content(UGC),i.e.,the feedback on tourism websites,provides rich information for constructing a destination ***,it is difficult for tourism researchers to obtain a relatively complete and intuitive destination image due to the unintuitive destination image display,the significant variance in departure time and data length,and the destination type in *** propose TDIVis,a carefully designed visual analytics system,aimed at obtaining a relatively comprehensive destination ***,a keyword-based sentiment visualization method is proposed to associate the cognitive image with the emotional image,and by this method,both time evolution analysis and classification analysis are considered;a multi-attribute association double sequence visualization method is proposed to associate two different types of text sequences and provide a dynamic visual encoding interaction method for the multi-attribute characteristics of *** effectiveness and usability of TDIVis are demonstrated through four cases and a user study.

摘要：Culture is an essential condition for the rapid and healthy development of the tourism ***,tourism provides a platform for cultural exchange and communication,injecting a strong impetus to the development of the cultural *** the background of the era that both culture and tourism industries have become national strategies,how to promote and realize the combination and interaction of culture and tourism industry is a practical problem that needs to be solved *** on taking Yancheng salt culture and seashore wetland ecological culture as the case analysis,this article hackles the integration advantages of Yancheng and tries to find out the *** the basis of the evaluation and analysis between culture and the differences in the comprehensive development level of tourism industry,this paper discusses the characteristics and mechanism of the combination of culture and tourism industry,proposes a coordinated development pattern of culture and tourism industry,and on this basis provides the corresponding strategies and suggestions of this pattern in Yancheng.

摘要：This study aimed to introduce the characteristics and value of folk house resources in Three Gorges area,analyze the influence and opportunities for the development of folk house resources in this area brought by the Three Gorge Project,and put forward the ideas and countermeasures for tourism development of folk house resources in Three Gorges area.

摘要：Metaphor,constituting culture as well as inheriting one,is a way that human beings perceive the *** study of cognitive metaphor theory in translation illustrates the process how the people construct psychological images from one culture to another,from one language to another.A survey on Chinese to English translation has been conducted among foreigners to see their intuitive understandings of some Guangdong tourism *** results found out three different familiarity levels of these tourism images and the English translations from the viewpoint of the *** can be done without understanding the actual meanings,and understanding can occur without being able to translate.

摘要：Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

摘要：Concept of community participation was introduced,and Penang taken for example to study the community participation in cultural heritage *** the basis of the literature review and the statistic data,a theoretical community participation model of community participation in cultural heritage tourism was constructed which combines two perspectives:objective and *** research has significant theoretical and practical meanings not only just for cultural heritage tourism but also for other tourism products.

摘要：Eco-tourism theories were taken as the instruction in this study,qualitative and quantitative research methods were also combined to investigate and conduct questionnaire processing to nearby residents of 10 eco-tourism scenic areas in south Shaanxi Province,so as to quantify and evaluate the various effects at different levels of eco-tourism development on tourism destinations in this ***,the quantitative value and weight value of economic,social and environmental effects were utilized to quantify,analyze and evaluate the comprehensive effects generated by eco-tourism development in south Shaanxi *** was found that the comprehensive effects were 'good',however,these 3 kinds of effects have not been coordinated well,thus the characteristics and requirements of eco-tourism have not been well demonstrated.