摘要：China traditional culture, our culture, the root of all the children of the Yellow Emperor. Ancient poetry, the essence of traditional Chinese culture, but also the world’s cultural and artistic treasure house of a bright pearl. Chinese culture has a long history, broad and profound, poetry is always the highbrow type of aesthetic elegant, attracted many devout followers, especially those in the thoughts and feelings, wisdom and creativity in a famous through the ages, although after thousands of years of vicissitudes of life still shine, while dancing alone in the modern civilization and tired of noisy. Never forgotten.

摘要：Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.

摘要：Under the background of media convergence,a new path has been established for the development of traditional cultural *** exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital *** research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.

摘要：Brick and tile were originally the building components for meeting a certain function, and have been widely applied to the field of the interior design today through designer＇ s unique understanding and constant design thinking, so that they are developed into the symbolic signs with the characteristics of traditional Chinese culture. However, ＂function is converted to symbolic sign＂ as a model of thinking is a reflection and return of the traditional culture to the spirit of the times, and it carries forward the essence of the nation.

摘要：The practice of four-character Chinese idioms alteration used in the signboards by substituting character （s） with their homophonous words has grown into a general trend. Fifty-one altered idioms are collected. The majority of the modifiers are medium-small store owners. Idiom alteration for specific purpose differs from the idiom misinterpretation. Speedy economic growth and material wealth pursuit social context stimulate the idiom alteration behavior which enforces the pragmatism value orientation. By modifying idioms into four-character structures of strong practical effect, the obvious pragamtic value of the businessmen and of Chinese are manifested. A causal analysis method is used.