摘要：少数民族传统社区独特的文化要素及其载体,是一类特殊的旅游资源,也成为当今文化体验旅游的开发对象和目的地。然而,现实旅游开发中面临许多困惑。本文基于贵州黔东南少数民族传统社区旅游开发的现实问题,提出了旅游开发中"传承与发展、外力与内力、深度与适度、小众与大众、特色与综合、节日与平日"等至关重要的六大关系,并就如何处理这些关系进行了初步探讨。

摘要：原生态民族文化是宝贵的文化遗产,也是重要的旅游资源。黔东南州有丰富多样的原生态民族文化,正在进行的民族文化旅游开发面临着一系列的问题和难题。必须客观认识黔东南原生态民族文化旅游资源及其特点,树立"文化至上"和"先富民、后富政"的旅游开发观,本着为旅游者提供原生态文化的深度体验与交流为目的,以社区能力建设和社区发展为目标,遵循特色性、文化性、乡土性、古朴型、参与性、体验性、适度性和以人为本的开发原则,真正实现原生态民族文化旅游的可持续协调发展。

摘要：基于黔东南少数民族村寨的资源特点和游客的体验需求,指出在体验经济背景下,民族村寨日益成为文化体验旅游的理想目的地,而围绕体验需求进行产品设计是目前民族村寨旅游开发所面临的共同问题。在具体分析民族村寨自然生态与田园风光,有形民族文化,过程性、事件性民族文化以及无形民族文化4方面旅游资源内容的基础上,提出民族村寨旅游产品设计的一般方法,指出民族村寨旅游产品开发设计应该通过"主题提炼—形象塑造—场景设计—氛围营造—项目安排—意象设计—宣传营销"等步骤来进行,建立民族村寨旅游产品的品牌形象,从而帮助游客实现"意象建立—购买冲动—参与互动—深刻体验—达到预期"的过程,不断提高民族村寨旅游产品的市场吸引力和旅游综合经济效益。

摘要：以贵州省贵定县音寨村"山语院.金海雪山"水疗度假酒店为例,从生态旅游市场定位、绿色产品设计和绿色生命周期策略3方面分析了乡村旅游酒店绿色营销策略,以期为乡村旅游酒店营销手段与策略提供思路和方法。

摘要：On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national *** analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national *** design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.