摘要：“设计是一种创造性活动”是人们给设计的定义，但这只是一个抽象的说法。设计活动包括思维、图形的表现，模型或样板的制作等。在这个过程中，图形的表现本身是创造性的吗？尺寸的标注是创造性的吗？模型的制造是创造性的吗？毫无疑问这些都不是创造性的。显然，设计是一种创造性活动指的是设计的思维活动，其它的活动只不过是表现或表达思维结果的方法和手段。

摘要：In design,peole are easy to mix the"concept""idea"and"symbol"and difficult to tell the relationship among *** will make us diffcult to see the nature,to commucicate the right concept and to use the right symbol of the *** write explains the"concept""idea"and"the symbol"with samples and their importance and relationship in design.

摘要：Today, the products of same category are becoming similar and similar in their shape designing. This obviously cannot meet the consumers' requirement for the diversity and personality of the products appearance, In this situation, a lot of enterprises face the severe competition and have to lower their prices. So how to make use of the cultural potential inside products is the key strategy for enterprises to win the market. With the example of designing refrigerator, this article discusses how to put culture into the product shape designing. The writer thinks that shape designing must be based on the product's cultural theme.