摘要：如果简单明了地解释"价值"这一概念,可以认为它是事物的重要程度、用途或效能。人们常说"这种材料有经济价值"或"这本书有阅读价值"指的就是这种意思。简言之:价值就是人们判断"理想"时的标准和尺度。使经济方式发生巨大变化的,往往是人们生活中一系列的生活观念及物质生产条件的创新。现代人认为没有"替代"便没有经济,所谓"替代"是一个极普通的概念,烧热水可以用电,也可以用煤气,因此电和煤气可以相互替代。正是由于电和煤气的生产方法,占用能源的形式,耗用劳动的不同,最后表现为成本的不同。

摘要：Today, the products of same category are becoming similar and similar in their shape designing. This obviously cannot meet the consumers' requirement for the diversity and personality of the products appearance, In this situation, a lot of enterprises face the severe competition and have to lower their prices. So how to make use of the cultural potential inside products is the key strategy for enterprises to win the market. With the example of designing refrigerator, this article discusses how to put culture into the product shape designing. The writer thinks that shape designing must be based on the product's cultural theme.