摘要：随着中国经济不断增长,居民消费能力不断提高。同时,相较于韩国日本的本土手机品牌不敌苹果三星旗下手机,中国手机品牌众多,更能做到物美价廉,居民消费选择增多,手机普及率指数级增长。与此同时,手机游戏应运而生,其具有方便快捷、长线运营、非买断制等特点,吸引消费者持续投入时间金钱。那么,不同于网络游戏和单机游戏,日益激烈的市场竞争使手机游戏开发出一系列有效传播策略,以开拓中国广阔的手机游戏市场蓝海,并保持其生命周期。本文以米哈游旗下游戏(主要包括崩坏系列、原神、绝区零)为例,深入讨论手机游戏的营销传播策略。以往的研究主要集中在网络游戏的相关讨论上,即使有部分关于手机游戏的传播策略研究也聚焦于诸如内购、广告投放、网络传播、社交平台等大部分手游都具有的特征上,尽管也为我们提供了大量的研究角度和研究方向,但他们往往忽视了不同游戏的特殊性,不能做到具体游戏具体分析。米哈游作为除开腾讯网易两个大体量公司外崛起的第三股势力,甚至一度被玩家要求米哈游与其他二游切割,其影响力可见一斑,其独特的营销传播策略值得我们深入探讨。With the continuous growth of the Chinese economy, residents’ consumption ability is constantly improving. At the same time, compared to domestic mobile phone brands in South Korea and Japan that are inferior to Apple and Samsung’s phones, there are many Chinese mobile phone brands that can achieve better quality and lower prices, increase consumer choices for residents, and exponentially increase the popularity of mobile phones. At the same time, mobile games have emerged, which have the characteristics of convenience, speed, long-term operation, and non-buyout system, attracting consumers to continuously invest time and money. So, unlike online games and single-player games, the increasingly fierce market competition has led to the development of a series of effective communication strategies for mobile games to explore the vast blue ocean of China’s mobile game market and maintain its lifecycle. This paper takes Mihayou’s games (mainly including Collapse Series, Genshin Impact and Juejiu Zero) as an example to deeply discuss the marketing communication strategy of mobile games. Previous research has mainly focused on discussions related to online games, and even some studies on the dissemination strategies of mobile games have focused on features that most mobile games have, such as in-app purchases, advertising placements, online communication, social platforms, etc. Although they have provided us with a lot of research perspectives and directions, they often overlook the specificity of different games and cannot a

摘要：如今互联网越来越普及,数以万计的网站已经建立并用于电子商务。许多平台设计师开始关注这些平台是否能让用户满意。本研究旨在探究电子商务平台的用户评价对其品牌形象和服务质量的重要性,并以淘宝平台作为研究对象,通过分析用户评价的内容、情感极性及影响因素,深入剖析平台的优势与短板,并提出相应的优化策略。研究发现,淘宝凭借丰富的商品种类、便捷的购物流程获得了广泛赞誉,但在商品真伪、售后服务等方面存在争议。基于此,提出了加强供应链管理、优化退货流程、提升客服效率等改进建议。Nowadays the Internet is becoming more and more popular, and tens of thousands of websites have been built and used for e-commerce. Many platform designers are starting to focus on whether these platforms will make users happy. The purpose of this study is to explore the importance of user evaluation of e-commerce platforms to their brand image and service quality, and take Taobao platform as the research object, through analyzing the content, emotional polarity and influencing factors of user evaluation, in-depth analysis of the advantages and shortcomings of the platform, and propose corresponding optimization strategies. The study found that Taobao has been widely praised for its rich variety of goods and convenient shopping process, but there are disputes in the authenticity of goods and after-sales service. Based on this, suggestions are put forward to strengthen supply chain management, optimize return process and improve customer service efficiency.

摘要：一、算法文学的生成机制及本质算法文学通常基于某种规则,这些规则可通过智能程序随机生成,也可由算法程序设计者设定,算法会根据规则生成文本。算法文学是一种非常新颖和有趣的艺术形式,它将计算机科学和文学融合,让人们看到了人工智能技术和文学之间的奇妙联系。特别是最新一代的智能算法ChatGPT,展示出了不弱于人类的想象力和创造力,甚至能应人类要求以极快的速度“创作”出高水准的“文学作品”((1))。

摘要：德勒兹(Gilles Louis Réné Deleuze)从绘画本体、绘画创作以及绘画作品三个角度出发,提出了其关于“感觉”的美学探讨,实则构建了探寻肉体生存运动多样形态的美学体系。解读德勒兹关于感觉自身的内在综合的美学问题,即将感性与经验放置于思考的核心,从身体经验的角度重新审视解读绘画作品的方式,对肉体与感觉问题的思考提供了新的视角。

摘要：本文通过了解贵州少数民族特色地域文化,对贵州苗绣色彩的表现特征及情感表现内涵进行分析研究,再将其与西方近代美术史上具有重要地位的野兽主义绘画用色特点进行对比分析,剖析中国特色民族文化所蕴含的深层次的中华用色观念,探析国内外现代艺术在色彩运用上的共通点与不同之处。选取贵州苗绣中具有代表性的刺绣色彩进行分析,将其与野兽主义的代表作品(绘画)运用对比研究的分析方法,分别提取其作品画面中色彩的配置和表现为研究的切入点,从中西用色观念出发探讨苗绣配色与野兽主义用色的异同。

摘要：道德绑架是一个受到广泛关注的社会问题,人们普遍认为道德绑架是错误的,但其错在何处仍存在争论。现有的讨论忽视了启动道德绑架程序的“道德要求”环节,因而也忽视了对这一环节中的核心要素即“他人”的分析,造成这种忽视的原因在于它们预设的公共理性实际上取消了“他人”,这使得现有讨论始终没有能够澄清道德绑架的错误所在。从现象学的描述和理论分析可以发现,他人在与我的关系中显现自身,我和他人构成一种不对称的伦理关系,使得道德责任是第一人称性的。据此可以澄清道德绑架的错误在于他人在不该提出道德要求的时候提出了要求,同时表明道德绑架现象实际上深刻揭示了我与他人的关系处境。

摘要：象为“至不仁”者,舜却“封之有库”。学者们多依据《礼记》“门内之治恩掩义,门外之治义断恩”的说法予以调和,但忽略了象受到了流放这一事实,而孟子之所以称舜的举措为“封”,是要说明舜对象的不离不弃。王阳明从公私论域对此问题进行讨论,从门内之私、门外之公转至人欲之私、天理之公,认为舜之所以能化象的傲,原因在于舜从主观上承担起了对象的绝对责任,因而中断了善恶无定的循环报复;而舜对象采取严格的惩戒措施也从客观上起到了分判善恶的作用,从而转化并消除了奸恶。人只有破除“人欲之私”而复归“天理之公”,才能达到与物同体的主客合一之境。与其说王阳明对舜化象傲的讨论化解了门内“私恩”与门外“公义”之间的困境,不如说他实现了主观上“成己”与客观上“成物”的统一。

摘要：绘画何为的问题始终纠缠着我们,最朴素的回答就是绘画摹仿现实。然而,问题在于,绘画摹仿论恰恰是以消解现实为理论前提的。因为它建立在两个不可靠的前提之上:1.我们观看绘画对象的方式以物理—光学理论为基础,2.我们观看绘画对象与观看现实对象的方式相同。从现象学的角度对这两个前提进行考察将揭示出,绘画对象的显现并非以物理—光学理论为基础,绘画对象与现实对象也有着不同的显现模式:绘画对象的显现并不依靠现实对象所依据的"图形—背景"结构。绘画并不摹仿作为对象的图形,却悖论式地揭示图形—对象得以呈现的非对象性的背景。如此理解,绘画艺术实际上成为"现实"(对象)得以显现的源初方式。

摘要：隐性广告通过将商品和品牌信息巧妙地融入到内容载体中,与载体共同构成受众所能感知的信息内容,从而实现广告信息的隐性传递。这种广告形式利用受众对内容的关注,以一种不易察觉的手段实现广告价值的最大化,从而在受众中建立起品牌意识和偏好。作为一个用户基数庞大的新兴社交媒体平台,小红书以“高互动性”和“高真实性”的优势开创了跨境电商的新模式,平台的内容管控和审查机制为隐性广告的实施提供了规范和指导,确保广告内容的质量和受众体验的优化。通过这种方式,平台能够在保证内容生态多样性和丰富性的同时,引导内容生产者创作更高质量、更具吸引力、更符合平台和受众需求的内容。本文主要对小红书平台隐性广告的运营逻辑进行分析,旨在探究社交媒体中隐性广告的发展方向。Implicit advertising cleverly integrates product and brand information into the content carrier, and together with the carrier, it constitutes the information content that the audience can perceive, so as to realize the implicit transmission of advertising information. This form of advertising takes advantage of the audience’s natural focus on content to maximize the value of the ad in an imperceptible way, thereby building brand awareness and preference among the audience. As an emerging social media platform with a large user base, Xiaohongshu has created a new model of cross-border e-commerce with the advantages of “high interactivity” and “high authenticity”, and the platform’s content control and review mechanism provide norms and guidance for the implementation of implicit advertising to ensure the quality of advertising content and the optimization of audience experience. In this way, platforms can guide content producers to create higher-quality, more engaging content that is more in line with the needs of the platform and the audience while ensuring the diversity and richness of the content ecosystem. This paper mainly analyzes the operation logic of implicit advertising on the Xiaohongshu platform, aiming to explore the development direction of implicit advertising in social media.

摘要：当前,虚拟网络在市场营销领域发挥着越来越重要的作用。文章旨在探究虚拟网络通过用户互动、内容创建、数据分析等方式对市场营销策略及其成效产生的影响。研究表明,虚拟网络通过提高品牌曝光率、加深用户参与度和支持定制化广告策略等手段,显著影响品牌建设和销售转化率。此外,内容的质量、虚拟网络平台的选择及营销策略的创新性等因素,均对营销成效产生直接影响。最后,文章讨论了虚拟网络对提升销售转化率、用户参与度以及投资回报率评估等方面的作用,突出了其在提升企业市场地位和经济效益中的重要性。