摘要：With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.

摘要：In face to the phenomenon of program, indifference and lack of emotion in furniture design. In this paper, through the analysis of various factors that trigger users＇ emotional experience, research the specific point of the emotional design classification. According to the furniture design propose the traditional furniture design creative model and design method for the modem life. From the perspective of the specific case, gives the detailed process of modem furniture design and implementation methods, for obtain the results of outstanding design put forward specific ways.

摘要：With the advent of the information age, people＇ s lives have been changed unknowingly owing to lots of modem technology means. For the environmental artistic design, the traditional mode of environmental artistic design is broken through after the emergence of computer technology and virtual reality technique, which makes the scheme and application of virtual reality technique in environmental artistic design to own more practical value. In this paper, the virtual reality technique and its practical application in environmental artistic design are set forth, and the profound influence on the actual design by the virtual reality technique is studied with expectation of enlightenment for broadening the thought of environmental artistic design.

摘要：As the major component of the art of visual communication, modern graphic design art has gone from an industrialized society to the information society. The Chinese art of graphic design is much affected by eastern and western cultural trends and artistic styles in concept, function and in the form of semantic and performance. Under the trend of the diversified development of the modern design, new concepts intervened in our lifestyle, in the guided thinking and emotional expression, we find that laws used in the graphic design are gradually being broken, inherent symbol phenomenon is deconstrncted, and people try to find the rational visual space in the mileage crossing the centuries.

摘要：The craft of auxiliary dobby shaft is one of methods used in the traditional figured woven textiles and especially brocade in *** on the principle of auxiliary dobby shaft,a new method of weave design was *** relevant arrangement of warp and weave design were *** is shown that this method can be applied on one electronic jacquard loom with single warp beam for new product development and *** this effect will open up a new way to reproduce traditional fabrics in order to protect and develop Chinese traditional culture.

摘要：At present, the reform of colleges and universities in our country is in full swing. In the course of teaching design of art in colleges and universities, it is necessary to change the teaching mode in time to adapt to the new teaching development environment. In the era of digital development, we need to give full attention to the optimization of art design teaching in colleges and universities, and run new teaching techniques. This paper mainly analyzes the advantages and importance of the digital art design in colleges and universities, and then discusses the application of digital technology in the art design teaching and the concrete teaching optimiTatiun strategy in detail. Hoping to through this theoretical research, contribute to the improvement of the quality of art design teaching.

摘要：Imagination should always exist in any artistic creation, and the art can be more flawless. Similarly, vocal music teaching also needs imagination. The power of the sound production lies in breathing, and the singers can control excellent sound production only if longterm and large trainings are undergone. Imagination is one of the indispensable important means in vocal music teaching. Therefore, it should be reasonably used in the vocal music teaching. In this paper, imagination is first reviewed, and then the role and application of imagination in the vocal music teaching is analyzed and discussed, so that some references provided for the better application of imagination in the vocal music teaching.

摘要：In the era of network live broadcasting for everyone,the development of live broadcasting platforms is also more intelligent and ***,in the face of a large group of elderly users,the interface interaction design mode used is still mainly based on the interaction mode for young groups,and is not designed for elderly ***,a design method for optimizing the interaction interface of live broadcasting platform for elderly users was proposed in this ***,the case study method and Delphi expert survey method were used to determine the design needs of elderly users and the design mode was ***,the orthogonal design principle was used to design a test sample of the interactive interface of live broadcasting platform applicable for the elderly users,and then a user evaluation system was established to calculate the weights of the design elements using hierarchical analysis,and then the predictive relationship between the design mode of the interactive interface of live broadcasting platform and the elderly users was established by Quantitative Theory ***,Genetic Algorithm was applied to generate the optimized design *** results showed that the design method based on the Genetic Algorithm and the combination of Quantitative Theory can scientifically and effectively optimize the design of the interactive interface of the live broadcasting platform for the elderly users,and improve the experience of the elderly users.

摘要：As an art, Chinese knot is aged and refreshing. Those kinds of knots have come down from time immemorial. It exemplified the wisdom of the working people. The knots have the beauty of plainness and nature. Applying it in modem decoration would give the Modem decorative art personality and all kinds of form are available. The two parts would interact and help each other forward. Through the research, this paper analyzed the styles and features of Chinese knot. As well as the development and application of Chinese knot in Modem decorative art. In order to make the theoretical bases, for the sake of inheriting and continuing fine folk arts.

摘要：Peking Opera is one of ancient opera arts in China, known as the ＂national essence＂ , which has a very high artistic achievement. Because of its unique and systematic aria, phonology, performance and modeling, Peking Opera is favored by people, which is an art that vocal music artists mutually research and learn. The Peking Opera aria has already formed a set of professional theories, which has practical significance to guide the national vocal music. It not only can inherit the Peking Opera but also can carry forward the national vocal music. This paper illustrates the reference and application of Peking Opera aria in national vocal music singing according to examples, which provides the reference advice for the development of national vocal music.