摘要：With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.

摘要：Nowadays, with the rapid economic and technological development, people＇s material and spiritual requirements has got great satisfaction. In the course of historical development, ancestors of human beings created incomparable cultural heritage relics and spiritual civilization with their diligent hands and the great wisdom left us countless cultural heritage relics, many of them have become the famous wonder of the world. These civilizations and cultural heritage are located in Asia, Europe and America, Africa, for example, the Egyptian Pyramids, Acropolis in Athens. Mayan Civilization in Mexico, Mogao Grottoes of Dun Huang of China, Qin Terra-Cotta Warriors and Horses Figurines, Angkor Wat-Cambodia, Venice-ltaly, the Buddhas of Bamiyan in Afghanistan. The essay will mainly choose the 4 most famous representative cultural heritages worldwide to discuss their artistic characteristics, current situation and damage level and effective protective measures.

摘要：Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.

摘要：Regional design is the design method based on the geographical characteristics, and the natural environment is basic factors. This paper puts forward to the regional product design thought patterns and makes some brief comments on its value and social significance of the design, in a long run, with exploratory guiding significance.

摘要：From the geographical point of culture, the thesis illustrates the relationship between creator design activities and Specific geographical conditions, which are related to cultural artifacts technical level. Meanwhile, discussing the important significance of geographical design which is based on Chinese national conditions, and finding several new methods and proposed a regional entry points. Geographical design is one of the main design methods in the future which is related to the social, natural and harmonious development.

摘要：Nordic design has also been called the ＂Scandinavian＂ design, with the best reputation in the international design field, especially in furniture, industrial products and other fields. Scandinavian design, with simple but not easy product appearance and shape, perfect man-machine interface, and very humane exotic customs, has led the global design industry trend, touching consumers＇ hearts all over the world since several decades of years ago. Dematerialization factors bound in Nordic-design are the root cause of the classic achievements. Dematerialization fully contains human touch, human factors. This is focusing on people-oriented design concepts, reflecting the best harmonious development of the modern world＇s ideas and themes. This article mainly takes Scandinavian-product design as an example-furniture and industrial design, and makes further exploration and research of dematerialization factors contained by products.

摘要：Mr. Huang Dufeng is the master to paint landscapes, flowers, birds and people. In artistic practice, he clearly saw that in addition to using the ink to express the appearance, there exists its independence of aesthetic nature. In addition, Mr. Huang Dufeng is aware of vital importance of the spirit manifesting in the traditional painting. He has foresight in the face of treating the mutual development of Chinese and Western painting. In the meantime to advocate learning western painting, he all along emphasize that we should flourish the specific beauty of Chinese painting. He has showed a wide range of subjects, breaking the bondage of ＂four gentlemen＂ and pioneered the art image of angelfish. By discussion on Mr. Huang Dufeng through the painting features and process of thinking, he insisted on aesthetics concept of ＂Ancient and modern, compatibility of Chinese and Western＂.

摘要：Buildings generate a large amount of waste throughout their life cycles, from construction and building operations to demolition. The amount of waste leaving the properly can be reduced, however, through responsible procurement choices, as well as by implementing comprehensive recycling programs throughout the construction, operation, and demolition phases. Consideration for materials and resources focuses on the health and productivity consequences of material selections for building occupants, plus the long term social, economic, and environmental impacts of materials used in the design and construction of the building. Green building addresses two kinds of problems related to materials and resources： waste management and life-cycle impacts. This issue has been discussed by many professionals and researchers and it seems this problem is more likely existed in not developing countries comparing with developing countries. The lack of selecting the right materials, have not been well taken into the consideration. Researchers have developed a number of assumptions that helps to resolve the research problems, which includes the application of the green material and resource in the Jordauian interior designs to provide a healthy environment to the interior spaces. Therefore, the paper aims to search for the possibilities of proposing some indicators using sustainable material and resource in the of internal Jordanian spaces. The theoretical part goes through a brief study to definition of sustainable material and resource in Jordan, and its uses in all the elements of internal and emphasis about the traditional symbols to preserve the identity of Jordan, then we going through the uses of the material and resources by analyses examples of the green interior spaces in Jordan.

摘要：The study aims to propose using a universal heuristic evaluation model （UHEM） to improve the functional and physical performance of residential buildings. Since, ＂everyone should be able to enter and use any part of the built environment as independently and naturally as possible＂, the old buildings should be revitalized with respect to an inclusive approach. However, research on current design practice showed that there is a lack of systematic evaluation and revitalization methods. Hence, the main objective of the proposed UHEM model is to evaluate existing residential environments and requalify them with respect to an inclusive approach. The study concludes by highlighting the importance of UHEM from two points of view： （i） the importance of a systematic evaluation approach to effectively deal with the challenge of requalifying the residential environments and （ii） the designers＇ key role during the revitalization process.

摘要：The aim of this study is to provide stimulating and comfortable environments for the occupants and minimize the risk of green building related health problems. Researcher has developed a number of assumptions that helps to resolve the research problems, which includes the application of the indoor environmental quality and will highlight the required design standards of it to provide a healthy environment to the houses and chosen AREE （Aqaba residence energy efficiency） as a case study. The theoretical part goes through a brief study to definition of the required design standards which includes eight kinds of issues： indoor environmental quality intents, control of environmental tobacco smoke, control of chemicals contaminants, design well ventilated buildings, provide daylight/view, energy efficient lighting, thermal comfort, consider acoustics and its uses in all the elements of internal spaces. Than we going through the uses of these requirements by using descriptive analytical approach, we chose one case study （AREE）. To analyze the uses of their requirements of the indoor environmental quality and we also collect the information about this house from the owner of the AREE, then draw conclusions and list of references.