摘要：the education in colleges and universities is influenced with the coming of we media era and the art education in colleges and universities is presenting diversifled development trend. Therefore, under the background of we media, it is of great significance to strengthen the innovation strength of art education in colleges and universities and create a group of innovative art talents. Problems existed in art education in colleges and universities have been analyzed briefly and solutions for the problems have been proposed, in this way, the innovation level of art education in colleges and universities can be improved and the innovation ability of students can be cultivated.

摘要：The meaning of advertising is generated through how audience perceive,observe,describe,and interact with *** advertising is not only a bare statement of fact,it is far from being a reliance on literal and *** the contrary,it is rather a combination of many types of concept communications,containing *** the emotion idea can be easily to elicit perceptions,interpretations,and the affective response of the consumers with regard to the information being *** key concept also facilitate the process of explicating different situational phenomena that demonstrate certain attitudes,beliefs,and values.