摘要：Traditional Industrial Design has been an important aspect in the New Product Development process within the last dec- ades. User centered design is a growing research field for product innovation which needs support from both design knowledge and research methodologies. Both TID and UCD focus on user＇s perspective when doing multi-disciplinary work. They take care of style, usability, and balancing the users need and reality. The skills from TID help design expression and realization to communicate effi- ciently with other participants by informative images and real prototypes. The methods from UCD help the idea generation and op- portunity discoveries by facilitating workshops and conducting interview with participants. TID and UCD represent different per- spectives of the subjective and the objective respectively.