摘要：The development of everthing follows its own law, which does not change at people’s own sweet will. Therefore, we must study the development of things so as to grasp the essence of things in their deep meanings, explore the direction of their de- velopment, and make them better serve the people. As a part of the thought of sustainable development, city environment art will be of active significance to the perfection of the thought and will also be the concrete embodiment of the synthetic index of economic development. Such a thesis, starting from the macroscopic angle, and relying on the leading thought of sustainable development, takes hold of the development trend of city environment art, and explores the various problems that have arisen in city environment in the process of city management by combining thoughts on city planning, so as to guide urban harmonious development theoretically. The present paper expounds on the views comprehensively and, through the synthetic analysis on city planning, city environment, art esthetics and the thought of sustainable development, makes a detailed analysis of the effects of the present rapid city development on city environment.

摘要：An advertisement lacked of creativity or cannot balance in the creativity theme will not achieve good results. This is the disparity which exists between us and the international standards. Study the development of American modern advertising, we will find that it has gone through the hard sell, soft sell, creativity and originality four stages. And the fourth phase, in fact is a phase which study the motivation of the consumers to guide the advertising performance with the principle of psychology.