摘要：This paper firstly introduced the PHP + Oracle database development technology. Based on B / S structure,using MVC( Model View Controller) framework development mode,and in line with actual demands of fresh agricultural products for e-marketing in shanghai,it designed and expected to realize e-marketing system for fresh agricultural products in B2B2 C mode. It made an in-depth analysis from system demands,design of functional modules,design of database,and relevant technologies for system realization.