摘要：What is the influence of the media as a means of work today？ Media as a material （paper, canvas, vinyl, etc.） on which it is printed, with its specific characteristics and special features--texture （plain, uneven, with a defined relief）, colour shade, and even thickness; media as a means of documentation of the result of the creative process through catalogues; media as a mediator representing the result of this process in the common cultural sphere. How powerful is the media？ There is one thing happening at the moment of ＂the event occurring＂ in the institution （a gallery, an exhibition hall, etc.）. It is performed, reproduced, eventually sold. Otherwise it does not exist--it is not paid attention in the media, it is released nowhere （it is nowhere ＂published＂）, respectively it does not influence anybody and does not iustify the use of its existence.